SEO Suggested Books
Get to No. 1 on Google (in easy steps)
Get to No. 1 on Google (in easy steps) – 3rd edition $14.99 / £10.99
by Ben Norman
If you have a web site one thing you would no doubt love to do is what this book promises: Get to No.1 on Google. But how exactly do you do it and what exactly does it mean to “get to number one” anyway?
This book takes you through the process of identifying what you want to achieve from Google searches (for example, which words in a search you would like to lead people to your site) and then finding ways of optimising your site to accomplish that.
If you have never given any thought to search-engine optimisation (SEO), the book will be invaluable to you. If, on the other hand, you have studied the subject to some extent you may already be familiar with many of the tips and tricks described: using keywords, choosing a domain name, using header and meta tags, giving Google-friendly names to specific web pages and so on. In fact, this book goes into these and other topics in more detail than most SEO-amateurs (like me) are likely to be familiar with. Moreover, it also provides advice on additional tools you can use to optimise and analyse your web site. It explains how to submit a site to Google, create a site map, the different types of links you can use and how they affect Google’s ranking and how to make the best use of press releases and Google AdWords.
Whether all this effort will ultimately result in your achieving a Number One ranking for your web site is debatable. Maybe for some search words some of the time you will. But given the huge number of competing web sites, it’s obviously impossible for all web sites to achieve this goal all of the time. Realistically, the best you can hope for is to make your site rise towards the top of relevant search results rather than sink towards the bottom.
‘Get to No. 1 on Google’ gives good, solid advice, on how to do that. As with the other books in the ‘in easy steps’ series, it is relatively short (just over 200 pages), very nicely designed with lots of colour throughout and fairly inexpensive. All in all, a very worthwhile easy-reference book for anyone who wants to find ways of promoting a web site
Search Engine Optimization (SEO) Secrets [Book] by Danny Dover, Erik Dafforn in Books
By Danny Dover, Erik Dafforn - John Wiley & Sons (2011) - Paperback - 336 pages - ISBN 0470554185
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies Demonstrates how to perform a professional SEO Web site audit Reveals the techniques that current SEO leaders use to remain high in rankings Divulges secrets for spying on your competitors' ranking techniques As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade.
By John I. Jerkovic - O'Reilly (2009) - Paperback - 470 pages - ISBN 059615707X
SEO Warrior offers you the most practical and proven collection of available techniques, hacks, and practices for search engine optimization. By optimizing for search engines from the beginning, you dramatically increase the chances that people will find your site through a high ranking. You'll also learn what to avoid, such as website components that can hide important information from search engines, or that can unintentionally penalize you for deceptive practices. No other book on the subject of SEO comes anywhere close to the level of detail, accuracy, and breadth of material that SEO Warrior provides. Ideal for beginners and advanced web developers alike, this book not only serves as an SEO tutorial, but also as a reference guide for implementing SEO techniques. Learn the nuts and bolts of search engine optimization theory View website optimization in action, with real-world examples of five different website types Optimize your site for Google, Yahoo!, Microsoft's Bing, and others Get complete step-by-step instructions for applying hacks and practices Understand your audience and select the best keywords to reach them Learn how to use SEO metrics scripts such as a keyword analyzer, link popularity checker, and more Analyze your site to see how it measures up to the competition Learn to use social networking to your advantage
Professional search engine optimization with PHP: a developer's guide to SEO
By Jaimie Sirovich, Cristian Darie - Wiley/Wrox (2007) - Paperback - 360 pages - ISBN 0470100923
Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
Search Engine Optimization: Do It Yourself - The Definitive Do It Yourself Guide to SEO
*Nominated for the 2012 Best Business Book Awards by Small Business Trends*
“The most helpful and inexpensive guide for anyone wanting to become an instant SEO expert.”
Author Christopher Nelson is an SEO expert with vast experience in the field, having successfully optimized literally thousands of websites. In this book, he not only shares his knowledge, but also the wisdom he's gained from dealing with the quirks and changes within the search engines over time. After reading this book, you will understand SEO and search engines in a brand new light. The knowledge that this author presents is as easy to understand as it is informative and surprisingly fun to read. Through this incredibly accessible guide, Christopher Nelson has succeeded in transferring his knowledge (and wisdom) of search engine optimizing to the reader.
The only SEO guide you’ll ever need is right here. In short, it will help you to understand everything you need to know about SEO.
WHAT'S IN THE BOOK:
• The most effective information on how to get started immediately.
• Access to an interactive FAQ on the web that allows you to ask questions and get answers directly from the author.
• Simple explanations of how the search engines *actually* work.
• Images, links, and screen shots to help you know exactly what to look for.
• Complete and thorough explanations of the Top Three SEO Concepts.
• Walks you through the most helpful optimizations for your website.
• Get the most from even the "least important" tactics of SEO.
• SEO Cheat Sheet for quick, simple references on how and what to optimize.
• Personal tips from the author throughout the entire guide.
• Plus lots more!
After reading this eBook, you’ll never again have to worry about SEO; what to know, how to do it, or what to do next.
Search Engine Optimization (SEO): An Hour a Day
The third edition of the bestselling guide to do-it-yourself SEO
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
A successful SEO plan is vital to any business with an online presence
This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system
Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
SEO An Hour a Day